Rasearch and account free essay sample

Concerns at Winterbourne View Hospital first came to light after a charge nurse raised the issues with the hospital in October 2010 and his allegations were passed on to the local authority, South Gloucestershire council, in its capacity as lead safeguarding agency and then relayed to the CQC in December 2010 but nothing was done. In May 2011 the BBC released undercover footage about the appalling way vulnerable residents at Winterbourne View Hospital were being treated, once the footage was released it came into light that the owners of Winterbourne View, health regulators, local health services and the police had failed to act upon increasing warning signs. On the 18TH June 2011 the CQC published its findings following an inspection of services provided at Winterbourne View. After considering a range of evidence inspectors conclude that the registered provider, Castlebeck Care (Teesdale) Ltd, had failed to ensure that people living at Winterbourne View were adequately protected from risk, including the risks of unsafe practices by its own staff. We will write a custom essay sample on Rasearch and account or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The report concludes that there was a systemic failure to protect people or to investigate allegations of abuse. The provider had failed in its legal duty to notify the Care Quality Commission of serious incidents including injuries to patients or occasions when they had gone missing. Inspectors said that staff did not appear to understand the needs of the people in their care, adults with learning disabilities, complex needs and challenging behaviour. People who had no background in care services had been recruited, references were not always checked and staff were not trained or supervised properly. Some staff were too ready to use methods of restraint without considering alternatives. The review began immediately after CQC was informed that the BBC television programme Panorama had gathered evidence over several months including secret filming to show serious abuse of patients at the centre. Inspectors who visited Winterbourne View considered taking urgent action to close the centre, but decided that it was in the best interests of the patients to allow NHS and local authority commissioner’s further time to find alternative placements. CQC ensured that there would be an immediate stop on admissions and that extra staff would be brought in to protect patients until they could be moved. When they were satisfied that those arrangements were in place, CQC took enforcement action to remove the registration of Winterbourne View, the legal process to close a location. The hospital closed in June. The report is full of unsafe practices such as; ‘The providers had failed in its legal duty to notify the Care Quality Commission of serious incidents including injuries to patients or occasions when they had gone missing. ’   Ã¢â‚¬ËœStaff did not appear to understand the needs of the people in their care, adults with learning disabilities, complex needs and challenging behaviour. ’ Winterbourne view was not ‘compliant with 10 of the essential standards which the law requires providers must meet. ’   Ã¢â‚¬ËœPeople who had no background in care services had been recruited, references were not always checked and staff were not trained or supervised properly. ’ ‘Some staff were too ready to use methods of restraint without considering alternatives. ’ REPORT 2 ‘In July 2006, Steven Hoskin was found dead at the bottom of a 100-foot railway viaduct in St Austell, Cornwall. He had been tortured for hours before his death, suffering various injuries inflicted upon him by a number of perpetrators. He had been tied up, dragged round by a lead, imprisoned, burnt with cigarettes, humiliated and repeatedly violently abused in his own home over a period of time. He had been forced to make a false confession that he was a paedophile and coerced into taking a lethal dose of paracetamol tablets. Finally he was taken to the viaduct and forced over the railings before one of the perpetrators stamped on his fingers until he let go. Steven was a 38-year-old man with learning disabilities. His murder was the culmination of ongoing abuse. Five people were involved on the night of his death. The ringleader was Darren Stewart, 29, who had moved into Steven’s flat along with his girlfriend. The other perpetrators were Martin Pollard, 21, Stewart’s girlfriend Sarah Bullock, 16, and two male teenagers, who cannot be named for legal reasons. The two male teenagers took part in the torture and humiliation of Steven but left before he was forced to take the tablets and taken to the viaduct. Steven’s death followed a series of abusive incidents occurring over a period of months that a number of agencies, including police, health services, housing and social services, had been alerted to at some stage. Opportunities to intervene to halt the abuse were missed. Steven had been identified as having learning disabilities as a child and numerous agencies and organisations came into contact with him throughout his lifetime. He attended an NHS Assessment and Treatment Unit for persons with learning disabilities and mental health issues. He was assessed by Adult Social Care as having ‘substantial need’ and allotted weekly visits. Social services did not conduct a risk assessment when agreeing to stop these weekly visits at Steven’s request, after he was befriended by Stewart. Various healthcare visits, including an emergency ambulance call after Steven had been assaulted, were not reported to the police or adult protection. Once the Adult Care support ceased, Steven contacted the police on a number of occasions, without ongoing follow up taking place. There were numerous 999 calls to the property but these were treated as individual events and not linked. His greatly increased contact with police and health services in the period following the cessation of weekly visits did not trigger a safeguarding referral. Steven’s landlord, Ocean Housing Group, was aware that he was a ‘vulnerable adult’, that young people were always hanging around his bedsit and that he had a lodger who was ‘dangerous’ and officials should not visit the accommodation alone. They did not intervene to address why Steven became the subject of frequent neighbour complaints after Stewart moved in with him or contact adult protection to alert them to their concerns. ’ The unsafe practices in this report are clear such as; ‘Steven’s death followed a series of abusive incidents occurring over a period of months that a number of agencies, including police, health services, housing and social services, had been alerted to at some stage. ’ ‘He was assessed by Adult Social Care as having ‘substantial need’ and allotted weekly visits. Social services did not conduct a risk assessment when agreeing to stop these weekly visits at Steven’s request, after he was befriended by Stewart. ’ ‘His greatly increased contact with police and health services in the period following the cessation of weekly visits did not trigger a safeguarding referral. ’ ‘Various healthcare visits, including an emergency ambulance call after Steven had been assaulted, were not reported to the police or adult protection.  Steven’s landlord, Ocean Housing Group, was aware that he was a ‘vulnerable adult’, but did not intervene to address why Steven became the subject of frequent neighbour complaints after Stewart moved in with him or contact adult protection to alert them to their concerns.

Tracking the Vanishing Frogs essays

Tracking the Vanishing Frogs essays Tracking the Vanishing Frogs: An Ecological Mystery by Kathryn Phillips is the compilation of Kathryn Phillips journeys and stories told to her by those who she observed. The book chronicles the fieldwork, lab work, and amphibian research of several dozen scientists. However, I feel that the book mainly focuses on five scientists. Those five scientists are Mark Jennings, a native Californian, whos main work focuses on the California red-legged frog and other native amphibian species of California. His partner, and long time fieldwork partner is Marc Hayes. Long time associates, Mark and Marc now both worked together in an attempt to get the California red-legged frog listed as an endangered species. The other pair of herpetologists have worked mainly on finding reasons behind the disappearance of the Golden toad of Costa Rica as well as the Harlequin Frog. These two scientists are Alan Pounds and Martha Crump. The fifth scientist, and the only one that manages to accomplish his goals alone is Sam Sweet. Sams main goal in life is to protect the two streams in California that are still home Arroyo toad. The two streams are in a National Reserve and they are completely unaffected by non-indigenous species. They are the only two streams in California that can claim this. The main purpose of this book is clear just from reading the title of the book. The purpose is to inform and forewarn people of the vanishing frogs. The frogs are disappearing for just about every reason from pollution, global warming, habitat destruction, weather variations, and every other possible reason down to cattle grazing. The author feels that the disappearing amphibians, having the potential to be a keystone or warning species, could be a possible warning for the future that other animals could be in danger, even possibly humans. Declining amphibians, they said, are like miners canaries, early warnings,...

How To Plan Your Next Trade Show Using CoSchedule

How To Plan Your Next Trade Show Using Planning a trade show booth is one of THE hardest things to do as a marketer. There are always a million very specific rules + guidelines to follow†¦ (that vary from trade show to trade show)†¦Ã°Å¸â„¢â€ž A thousand random deadlines to keep track of†¦. (uh, the booth design was due when again?) AND a million things to coordinate†¦ (ranging from giveaways + landing pages to the ever-stressful shipping logistics). The problem? With all these moving pieces plus  coordinating everything between sales, finance, operations, and your own marketing team. Some of those important details are bound to get missed. *insert panic attack here* Luckily, with †¦ You can easily create a solid strategy to plan, execute, and track your entire trade show from start to finish! And as the one responsible for making sure the trade show goes off without a hitch†¦ You can rest easy knowing every task will get completed†¦ Zero details will get missed†¦ AND you’ll never miss a deadline. Because with , you’ve got everything under control. Let’s dive into how you can do it in 4 easy steps. 😎 How To Plan Your Next Trade Show Using @Step 1: Create A Marketing Campaign In After you get a clear idea of everything you need to get done to execute your trade show†¦ It’s time to create a marketing campaign  in ! AKA a folder inside that can house every single piece of content, project, event, social campaign, task, and deadline related to your trade show booth. Here’s how to make your marketing campaign in : Head to your calendar Use the +  sign to add content to your calendar and select â€Å"Marketing Campaign† Give your marketing campaign a name (ex. INBOUND) Select a color label (to make it easy to find on your calendar!) Give it a start date (the day you start working on items for the trade show) and an end date (this could be the start date of the trade show, the day your last post promo email goes out, or whenever the last item related to the trade show is due!) Onto the next step! Whats the secret to planning perfect trade show booths with @? It starts with MarketingStep 2: Add EVERYTHING You Need For The Trade Show To Your Marketing Campaign Once you’ve added your marketing campaign to the calendar†¦ You can start adding everything (and yes, I mean EVERYTHING) you need to get done to perfectly execute your trade show. Here are a few ideas to get the wheels turning: Trade show booth design Swag + prizes Geo-targeting Facebook Ads Itineraries for sales team Book hotels, flights, etc. Booth handouts/flyers Social campaigns (pre-trade show and post-trade show) Landing pages Blog post Booth video or presentation Post-trade show email campaign And once you’ve generated a list of everything you need to include†¦ Start adding them to your marketing campaign! Here’s how to do it: Inside your marketing campaign, hit the +  sign in the upper right-hand corner. Select the type of project/type of content you want to add you want to add (article, project checklist, social campaign, etc.) Give it a title (ex. â€Å"Trade show booth design†) Give it a color label (usually the same label as the overall marketing campaign, but that’s up to you!) Choose the owner of the project (aka the person responsible for making sure the project is completed). Select the date that specific item is due. Repeat until you’ve added everything you need for your trade show! And if other projects come up later, you can easily add those to your trade show plan as they come! Just make sure everything gets added to your trade show marketing campaign so all those moving pieces get in ONE place.

MBA 510 Problem Set I Essay Example | Topics and Well Written Essays - 750 words

MBA 510 Problem Set I - Essay Example b. Compute the mean deviation. 3.24 square root ((N-Mean)^2+(N1-Mean)^2.../n)= Square root (42/4)= 3.74 c. Compute the standard deviation. 3.74 square root ((N-Mean)^2+(N1-Mean)^2.../n-1)= Square root (42/3)= 3.74 b. Lind Chapter 5: Exercises 8, 66 8. A sample of 2,000 licensed drivers revealed the following number of speeding violations. Number of Violations Number of Drivers 0 1,910 1 46 2 18 3 12 4 9 5 or more 5 Total 2,000 a. What is the experiment The experiment is the gathering of the data set b. List one possible eventA driver has less than two speeding violations c. What is the probability that a particular driver had exactly two speeding violations 18/2000 = .009 d. What concept of probability does this illustrate Relative frequency 66. A survey of undergraduate students in the School of Business at Northern University revealed the following regarding gender and majors of the students: Major Gender Accounting Management Finance Total Male 100 150 50 300 Female 100 50 50 200 Total 200 200 100 500 a. What is the probability of selecting a female student 200/500 = .4 b. What is the probability of selecting finance or accounting major 300/500 = .6 c. What is the probability of selecting a female or an accounting major Which rule of addition did you apply 250/500 = .5 The addition rule of independent events d. Are gender and major independent Why No, the data is dependent upon gender e. What is the probability of selecting an accounting major, given that the person selected is male 100/300 = .33 f. Suppose two students are selected randomly to attend a lunch with the president of the university. What is the probability that both of those selected are accounting majors Acct major = .4 Both acct major = .4*.4 =... 68. The American Automobile Association checks the price of gasoline before many holiday weekends. Listed below are the self-service prices for a sample of 15 retail outlets during the May 2003 Memorial Day weekend in the Detroit, Michigan, area. 70. A recent article suggested that if you earn , 25, 000 a year today and the inflation rate continues at 3 percent per year, you'll need to make 33,598 in 10 years to have the same buying power. You would need to make 44,771 if the inflation rate jumped to 6 percent. Confirm that these statements are accurate by finding the geometric mean rate of increase. 38. The accounting department at Weston Materials, Inc., a national manufacturer of unattached garages, reports that it takes two construction workers a mean of 32 hours and a standard deviation of 2 hours to erect the Red Barn model. Assume the assembly times follow the normal distribution. 44. The number of passengers on the Carnival Sensation during one-week cruises in the Caribbean follows the normal distribution. The mean number of passengers per cruise is 1,820 and the standard deviation is 120. 60. In establishing warranties on HDTV sets, the manufacturer wants to set the limits so that few will need repair at manufacturer expense. On the other hand, the warranty period must be long enough to make the purchase attractive to the buyer.

The Grand Rapids Michigan Furniture Strike of 1911 Essay

The Grand Rapids Michigan Furniture Strike of 1911 - Essay Example Grand Rapids workforce was within a few ways in advance of to a large extent of the state in provisos of manual labor categorized & division awareness. The fundamental manual labor assemblage, the  Knights of Labor, embarked on management in Grand Rapids in 1883 & was prominent in receiving Grand Rapids to be solitary of the primary metropolis to commemorate May Day following the  1886 Haymarket mutiny. The KOL too acquired associates nominated to the Grand Rapids municipality charge at the closing stages of the 19th  Century & near the beginning fraction of the 20th  Century. Next toward the identical era the workforce were systematizing, the home production privileged were in addition running on top of conduct to engender further affluence and opinionated have power over all through the metropolis. The furnishings corporation proprietor were a rigid interlace faction that engaged a propos one third of the labor force in the near the beginning part of the 20th  Century & h ad initiated their personal furnishings maker organization in 1881 trailed via an owner society in 1905 that had notice certificate on each employee in the furnishings production. Additionally, the furnishings mugger magnate had as well instigated to be in charge of a vast deal of the neighborhood bank and intertwined structure of to be in command of inside the furnishings manufacturing amid proprietor sitting additional panel of administrators of apiece other corporations (Powell, 2007).  In truth, the intertwined scheme of industrial unit proprietor & the neighborhood depository arrangement was therefore so noteworthy that they were below examination pro infringement of antitrust act. The rampant affluence of the furnishings tycoon & the mounting manual labor strife around the state that was belligerent pro an eight hour exertion daylight hours, improved earnings, improved functioning environment & the desire to organize was the ideal framework for a colossal clout in 1911. Pres ently there are incongruity above the definite numeral of workforce who went on the clout, bar nearly all historians give the impression in the direction to place the figure at 4,000 originally & while numerous as 7,200 next to the conclusion of the four month clout. Workforce jointly sauntered off the post on April 19, 1911 in remonstration in opposition to the furnishings proprietor deficient of rejoinder to employee demand. April 19 was in addition the date subsequent to the furnishings manufacturer organization had in print a reaction to the workforce pronounce so as to that they wouldn't consent to communal haggle. The clout swelled rapidly & integrated the prop up of the Mayor & the Catholic Church underneath the headship of Bishop. Ultimately the furnishings proprietor pulled in strike breakers to endeavor to maintain the industrial unit unwraps and generating. Subsequent the objection on 19th April 1911, manufacturing entity landowner akin to Harry Widdicomb warren within th eir heel, & implemented their preeminent to preserve make up via means of conveying within supplementary physical employee. Umbrage elevated amid the conspicuous labor force. Anxiety flew into a rage on 15th May subsequent to Widdicomb shot to pressurize industrial action breaker in the route of the workplace all the way through a mass of a propos 1,200 protester & followers amassed on the John Widdicomb Co. on Fifth Street NW. That belatedly daylight, populace poured

Philosophy Final Essay Example for Free

Philosophy Final Essay Question One   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In Plato’s work The Apology Socrates is on trial for three distinct things: Firstly, Socrates fell out of favor with the government (who were constantly berated for being ignorant by Socrates in a fashion) and so the sought to eradicate him by accusing him of not paying favors to the gods for whom the citizenry worshipped.   Secondly, Socrates was on trial for impiety.   Lastly, Socrates was on trial and sentenced to death for corruption of the young.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Socrates attempted to defend himself in front of the Senate by using his famous Socratic method as revealed in Plato’s pages of The Apology.   He bantered and lead the court officials around in a dialogue fashion, asking questions in order so that they would have to answer them themselves and thus prove Socrates’ point in a question answer dialogue.   The dialectic art of arriving at the was the system Socrates used.   In this regard he would arrive at the answer by questioning the belief of engaged speakers in a philosophic circle, or in this case, in a courtroom hearing. Although this idea of philosophy may come across as non-confrontational,             Socrates used this method to verbally jab at the speaker until they themselves found fault in their philosophy, and through a system of negative or positive responses came to recognize the truth: Thus, Socrates sought to find justice for himself by only asking questions, leaving the answers up to the officials.   This type of philosophy has been likened to a cross examination present in today’s court rooms, where the person under oath is asked a series of questions that are both destructive and humiliating, until they are forced to acknowledge the truth, much like the arguments around Socrates. The aim of such confrontational questioning was always about finding the ultimate truth, but in this court case it seems that Socrates failed because the case eventually lead to his demise. Socrates believed that this truth seeking was the main goal of philosophy, and philosophical discussions, and he believed that everyone involved with the account was in pursuit of this goal as well:   It was this optimism that lead to his downfall in a way. Socrates could be considered a martyr.   It was his stand against the government at the time which lead to the eventual destruction of the Thirty Tyrants, but when democracy came back into place, they then chastised Socrates because of his pull with the younger crowd.   The definition of a martyr is a person who dies for a cause.   Socrates’ cause was for truth and wisdom; that is what he taught the crowd which followed him about the city (and which attracted the disfavor of the democracy who felt Socrates had too much power and sway over the citizenry and feared an uprising) and in the end, those were the causes for which he died. In The Apology Plato writes of a scene where Crito offers Socrates the opportunity to escape from prison, but Socrates forbids it stating that it would go against democracy for which he stood and it would be a deceitful act which is the opposite of truth, for which he based his philosophy.   Thus, Socrates is offered with a form of escape which he denies, thereby choosing death willingly for his beliefs, the true definition of a martyr.  Ã‚  Ã‚   Socrates willingly or rather knowingly accepts his fate as governed by the ones whose democracy he upheld and it was through this act that Socrates was able to demonstrate philosophy in action. Question Two As to the existence of god, Descartes deems that this should be accounted for next to discovering what knowledge is. Descartes explanation of God and existence required an innate sense of the presence of God. He began by thinking that the cause of any idea is as real as the substance of said idea. Since his idea of a Supreme Being or god infinite, therefore the cause of this idea of infinity must also be never-ending and according to his belief, only the real god is boundless. Thus, the cause for the existence of god cannot be human beings because we are not infinite and we are mortal. There must be a cause of this Supreme Being’s existence which is outside the human race. Based on Meditation III, Descartes expressed â€Å"my idea of god cannot be either adventitious or factitious (since I could neither experience god directly nor discover the concept of perfection in myself), so it must be innately provided by god. Therefore, god exists.† It was Rene Descartes who delivered a â€Å"first systematic account of the mind/body relationship† (Descartes 1). Descartes’ dualism theory states that â€Å"mind is a nonphysical substance† (Descartes 1). Further, he differentiated mind from brain. He attributed consciousness and self-awareness to the mind while intelligence is contained in the brain. Descartes used his Meditations on First Philosophy to make certain what he is in doubt before regarding the existence of the mind and body. Because of this, he was able to take a hint that mind and body are two different things. He advocated that the â€Å"mind† is used for thinking, thus, it is immaterial and can exist even without the body. This immaterial and non-physical content of the mind then he called as the â€Å"soul.† And therefore, the mind is a substance distinct from the body, a substance whose essence is thought (Descartes 12). Based on this perspective, Cartesian dualism became a stronghold of future theories. It champions the idea of the â€Å"immaterial† mind and the â€Å"material† body. Even if these are two different entities, they interact to create actions and events reversibly involving mental and physical activities. Despite many non-European supporters of Cartesian dualism, this gave rise to the â€Å"problem of interactionism† wherein it averts the impossibility of interaction between an immaterial and material entity, the mind and body respectively. To defend these criticisms of Cartesian dualism, Descartes formulated an explanation through the pineal gland theory. This gland is located in the center of the brain between the left and right hemisphere, from which the â€Å"immaterial† mind and the â€Å"material† body purportedly interacts. However, this has remained a theory up to this time since Descartes failed to defend such idea of the causal interaction of the mind and body through the pineal gland. Question Three Kant’s deontology ethics involves the belief of actions being immoral despite the outcome.   Kant did not put faith in the consequences of people’s actions but the actions themselves; thus leaving the effect of a scenario out of the equation of morality.   This ethical stance was part of Kant’s philosophy and he believed that the absolutism of deontology was the correct course of action despite circumstances. For Mill on the other hand, his theory of utilitarianism was in stark contrast to Kant’s theory of deontology.   Utilitarianism speaks toward the action of a person directly results the outcome.   Thus, the truth is always the correct path in Kant’s philosophy while the outcome of a lie being the pathway to truth or justice is the course of Mill’s philosophy. In a situation where Kant and Mill were able to converse, there would be several issues on which they would agree, as well as many on which they would fervently argue. With Mill’s dedication to the understanding of natural sciences/economy, and his studies into the harm theory as it applies to humanity, he would be at odds with the strong religious conviction of Kant.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   For Kant, the existence of God was the principle motivating factor of his studies. His work dealt with the â€Å"constructing an adequate theoretical argument for the existence of God†. (Rossi) His early work was founded on, rather than the proof of God as a being to be worshipped, the idea that God was fundamentally provable through mathematics. Kant will argue that the concept of God properly functions only as a â€Å"regulative† — i.e., limiting —   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   principle in causal accounts of the spatio-temporal order of the world. Kants critical philosophy thus undercuts what rationalist metaphysics had offered as proofs for the   Ã‚  Ã‚  Ã‚  Ã‚   existence of God. On the other hand, the critical philosophy does more than simply dismantle the conceptual scaffolding on which previous philosophical accounts of the concept of God had been constructed. (Rossi) To this end, Kant spent his life in study of the pursuit of finding God in science and mathematics that man had developed.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   John Stuart Mill, on the other hand, felt that the harm principle was the ruling factors of world existence. John Stuart Mill’s argues in On Liberty that the use of the harm theory, or harm principle is that a state of government must ensure the quality of liberty just so long as the actions committed in the cause of liberty are not detrimental to the activists.   That is to say that the government may interfere in order to prevent harm.   The following paper will discuss Mill’s harm principle and its application to government in regards to restrictions and controls.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Mill argues for the doctrine of liberty.   Mill means to define the role of a person in society and as such the limited amount of coercion consistent in society that should affect that individual, â€Å"No society in which these liberties are not, on the whole, respected, is free, whatever may be its form of government; and none is completely free in which they do exist absolute and unqualified† (Mill).   Mill is stating that although these qualities are liberty come at a cost in no society would they be considered free because of the forms of government in which the world adheres. Question Four Nietzsche restricts the presence of God in his equation by saying that the concepts of good and evil have changed with the progression of history and that these two paradigms of human behavior and secular code will continue to evolve toward the demands of a changing society. Nietzsche, therefore, makes the argument that morals are constructs of the times in which we will and have evolved much as human beings have over the ages, but that this is not necessarily a good thing because it is meant as a manner of preventing others from having control over us. This is because people inherently wish to exercise power over others and morals are a way of leveling things off so that the strongest members of society do not dominate, as Nietzsche emphasizes, The pathos of nobility and distance, as mentioned, the lasting and domineering feeling, †¦something total and complete, of a higher ruling nature in relation to a lower nature, to an beneath—that is the origin of the opposition between good and bad. (The right of the master to give names extends so far that we could permit ourselves to grasp the origin of language itself as an expression of the power of the rulers: they say that is such and such, seal every object and event with a sound and, in so doing, take possession of it.) (Nietzsche) In the Genealogy of Morals, Friedrich Nietzsche presents his idea about the morality of human beings and why it is flawed: Nietzsche begins by discounting many of society’s assumptions on how they function in life, as he believes that we tend to view things as having inherent meanings But all purposes, all uses, are only signs that a will to power has become master over something †¦with less power and has stamped on it its own meaning of some function, and the entire history of a thing, an organ, a practice can by this process be seen as a continuing chain of signs of constantly new interpretations and adjustments, whose causes need not be connected to each other—they rather follow and take over from each other under merely contingent circumstances. (Nietzsche) Nietzsche uses punishment as an example in this case, as human beings tend to believe that punishment is an action that happens to a person as a result of that person doing something that he or she deserves to be punished, although counter to this Nietzsche also states that suffering is meaningless and therefore, punishment may also with Nietzche’s own philosophy be meaningless. He would argue that punishment is completely separate from this, however, as punishment is very often used as a way of showing off one’s power or in some cases, as an act of cruelty. This suggests that the punishment does not always fit the crime, as the clichà © is written, so those two things should not necessarily be associated with each other. It cannot be understood how these two things are the same thing, so it is necessary to keep them separate. Nietzsche then continues this argument to show how morality has arrived at the point that it is at right now. Nietzsche argues that all of existence, especially in human beings, is a struggle between different wills for the feeling of power. This means that society wishes to have some sort of control over their own lives and also over the lives of others. This is why competition and the nature of this in man is so prevalent in society, Rather, that occurs for the first time with the collapse of aristocratic value judgments, when this entire contrast between egoistic and unegoistic pressed itself ever more strongly into human awareness—it is, to use my own words, the instinct of the herd which, through this contrast, finally gets its word (and its words). And even so, it took a long time until this instinct in the masses became ruler, with the result that moral evaluation got downright hung up and bogged down on this opposition (as is the case, for example, in modern Europe: today the prejudice that takes moralistic, unegoistic, dà ©sintà ©ressà © [disinterested] as equally valuable ideas already governs, with the force of a fixed idea and a disease of the brain). (Nietzsche) It is all a competition to achieve this power, even if there is no physical reward for winning these competitions. Nietzsche shows the constant changing of the ideologies of good and bad by stating that in past generations, the concept of good was defined by the strongest people in society. In barbaric times, anything that the stronger members of society did was defined as good, while the weaker members of society were seen as bad. This is not something that we would agree upon today, but members of these past societies would not agree with the way we do things either. Therefore, Nietzsche believes that to give anything an absolute interpretation does not work because as the times change, so will this interpretation. It is wills which define this, so as wills change, so will the apparent truth. If it is truly desirable to have free will, therefore, a person must not believe in any absolutes, but rather view the world as a constantly changing place and let our wills define the things that are occurring around and in society. This includes looking at things from as many different perspectives as possible in order to decide contingently upon personal perspectives which viewpoint a person wishes to make. This can also be applied to morality as, since nothing is absolute, morals are constantly changing as well. Morality is not something that was passed down from God to human beings, but is rather something that has evolved and changed since the beginning of time and will continue to do so. The only thing that has not change in human beings is that they inherently have the desire to achieve more power over their fellow human beings, because of the existence of free wills. This means that the present morality that human beings possess has been born due to hatred for those things that are stronger in the presence of society. Nietzsche argues that a person will have fear of things that could possibly have power over them, so a person must have developed this moral code in order to protect themselves from the stronger members of society. Nietzsche believes that a person must embrace these animalistic instincts because a person is currently hurting themselves by repressing them. Work Cited Cooper, J.M.   Plato Complete Works.   Hackett Publishing Company.   1997. Descartes, Rene. n.d. â€Å"Meditations on First Philosophy.† 10 March 2008 http://oregonstate.edu/instruct/phl302/texts/descartes/meditations/meditations.html Mill, John Stuart.   Utilitarianism.   Online.   10 March 2008:  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   http://ethics.sandiego.edu/utilitarianism.html Nietzsche, F.   Genealogy of Morals.   Online.   10 March 2008.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   http://books.google.com/books?id=OwGPCsLiBlwCdq=nietzsche+genealogy+of+mor  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   lspg=PP1ots=rTBJrGtorHsig=vLolmBFHWUdXa7z8_CxzfIlj18Ahl=enprev=h  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   tp://www.google.com/search?hl=enclient=firefox-arls=org.mozilla:en  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   US:officialhs=ymYpwst=1sa=Xoi=spellresnum=0ct=resultcd=1q=Nietz  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   che+genealogy+of+moralsspell=1oi=printct=titlecad=one-book-with-thumbnail Rossi, Phillip. â€Å"Kant’s Philosophy of religion†. Stanford Encyclopedia of Philosophy. June  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   2004. 10 March 2008. URL: http://plato.stanford.edu/entries/kant-religion/

Descartes Meditations Essay -- Philosophy Doubt Meditations Descartes

Descartes' Meditations In Descartes’ meditations, Descartes begins what Bernard Williams has called the project of ‘pure enquiry’ to discover an indubitable premise or foundation to base his knowledge on, by subjecting everything to a kind of scepticism now known as Cartesian doubt. This is known as foundationalism, where a philosopher basis all epistemological knowledge on an indubitable premise. Within meditation one Descartes subjects all of his beliefs regarding sensory data and even existence to the strongest and most hyperbolic of doubts. He invokes the notion of the all powerful, malign demon who could be deceiving him regarding sensory experience and even his understanding of the simplest mathematical and logical truths in order to attain an indubitable premise that is epistemologically formidable. In meditation one Descartes has three areas of doubt, doubt of his own existence, doubt of the existence of God, and doubt of the existence of the external world. Descartes’ knowledge of these three areas are subjected to three types of scepticism the first where he believes that his senses are being deceived ‘these senses played me false, and it is prudent never to trust entirely those who have once deceived us’. The second of the forms of scepticism revolves around whether Descartes is dreaming or not ‘I see so clearly that there are no conclusive signs by means of which one can distinguish between being awake and being asleep’. The aforementioned malign demon was Descartes third method of doubt as he realised God would not deceive him. Descartes’ search for an underlying foundational premise ends when he realises he exists, at least when he thinks he exists ‘doubtless, then, that I exist and, let him deceive me as he may, he can never bring it about that I am nothing, so long as I shall be conscious that I am something. So that it must, in fine, be maintained, all things being maturely and carefully considered, that this proposition I am, I exist, is necessarily true each time it is expressed by me or conceived in my mind’. This argument ‘I think therefore I am’ is Descartes’ cogito argument as in Latin it is cogito ergo sum. The cogito argument raises some difficulties, as when thinking results in existence not thinking should therefore result in non-existence leaving the problem of returning to thought from non-existence. Descartes could ... ...stence of God to a satisfactory degree, however this was not the case so instead his ‘proof’ of the existence of corporeal things is clouded by a thin veil of theology. Descartes’ attempts to extricate himself from his sceptical doubts of the meditations had a varying degree of success, his doubt of his own existence was well surmounted with the indubitable ‘cogito’ argument. The second of his doubts, that of the existence of God was not extricated as successfully with the unconvincing trademark argument and the out of date ontological argument. Descartes then went on to tackling his doubt regarding the existence of the external world, which was done well but was based on the shady proofs for the existence of God. Descartes may not have proven the existence of God or the existence of the external world however he did produce a new style of philosophy in which he attempted to base all of his epistemological knowledge (or beliefs) on a single indubitable premise, this style of philosophy now known as foundationalism has been and is still used by philosophers today at great credit to Descartes, Rene Descartes proved himself within t his book to be the father of modern philosophy.

Liberator

The views and beliefs expressed by William Lloyd Garrison in his Liberator editorial are in tune with the social and political changes that occurred in the time of the Second Great Awakening. With the rise of Baptist and Methodist churches in the United States, there was a greater trend to apply Christian doctrines to the resolution of social issues. The same effort was undertaken by Abolitionists who were inspired to move forward with their cause that contradicted both American political values and the teaching of the Christ. The Awakening saw the beginning of large-scale social campaigns underpinned by religious views. Abolitionism was one of such campaigns, paralleled by moral reform. Garrison’s article reflects this spirit of activism striving to resolve many pending social issues and serious problems. Garrison’s beliefs were undoubtedly influenced by religious views, especially taking into account the fact that his mother was from a strong religious background. It is important, however, that he was wise enough to include everybody regardless of religious affiliation in his anti-slavery campaigns. In the Liberator editorial he states: â€Å"In defending the great cause of human rights, I wish to derive the assistance of all religions and of all parties.† (Garrison, 1831). The American Revolution seems to be a powerful symbol in William Lloyd Garrison’s abolitionist beliefs. In the editorial, he invokes the American Declaration of Independence, specifically the part that states: â€Å"that all men are created equal, and endowed by their Creator with certain inalienable rights — among which are life, liberty and the pursuit of happiness† (Garrison, 1831). Garrison draws on these ideals to call for â€Å"the immediate enfranchisement of our slave population† (Garrison, 1831). To him, the connection between the ideals of the Revolution and the empowerment of slaves is obvious and immediate. The claim to equality with which all people are vested is taken to be equated with slave liberation as slaves are included into the concept of ‘people’. Garrison’s bitterness about the attitudes in the North could have been inspired by his preoccupation in the time immediately preceding the editorial with propaganda in those regions. The Northerners, lacking the sight of everyday slave exploitation, probably impressed him with their passivity and negligence concerning the cause of slave liberation. The populations in the North were perhaps less concerned with slavery and the need to overcome, knowing abuses for the most part from other people’s words and media communications. Garrison’s own views underwent a serious transformation as he devoted more time and effort to the abolitionist cause. Since his appearance in Park-Street Church on July 4, 1829, where he â€Å"unreflectingly assented to the popular but pernicious doctrine of gradual  abolition†, in the time before writing the editorial, he had ability to realize the drawbacks of this doctrine (Garrison, 1831). In the article, he presents himself to the reader as an ardent follower of immediate and irrevocable slave liberation. Now confident that slavery is a great tragedy that can no longer be tolerated, he agrees that it cannot be abolished in a gradual fashion. Instead, Garrison calls for putting an end to slavery immediately. He uses a good comparison of gradual abolition to â€Å"telling a man whose house is on fire to give a moderate alarm† (Garrison, 1831). With a serious change in his view, he now identifies his previous position as â€Å"full of timidity, injustice, and absurdity† (Garrison, 1831). The reason why Garrison thought so was that a change was necessary in order to make his doctrine more in tune with the need to carry out serious changes in slaves’ dismal position. Realizing what slaves have to endure the author rejects to wait till slavery can be abolished in gradual moves. In the final part of his message, the author addresses the public’s concerns that his language may in fact be too sharp and hurting many people. To excuse himself and justify the claims, he states that â€Å"the apathy of the people is enough to make every statue leap from its pedestal, and to hasten the resurrection of the dead† (Garrison, 1831). Thus, he insists that the current situation and people’s passivity in matters concerning slavery make him use the harsh language that appears in his messages. It is the seriousness of the offences of slavery in combination with people turning a blind eye to them that drives him to extremes in his writings. In the poem with which Garrison crowns his passionate message, he also uses a few colourful metaphors to evoke passion in people and justify the severity of his words. Thus, he states that oppression has a â€Å"soul-withering glance†, depicts its â€Å"brutalizing sway† and â€Å"iron rod† (Garrison, 1831).   These metaphors expose to the reader the size and ugliness of what the author is dealing with – slavery and its numerous atrocities. Given the brutality of oppression, it is understandable why the author feels â€Å"deep abhorrence† for the phenomenon (Garrison, 1831). Speaking of arguments, the author does not present many in this paper, as it seems to be more of a continuation and comment to his previous Prospectus. The only forcible argument is the opposition to gradual abolition and the outlined change in position on the issue. In this respect, the author seems to state his views in a passionate fashion with a lot of colourful language that help me make points more convincing. However, he could further strengthen his argument by outlining the causes of such passionate attitude. For example, it would be useful to bring once again to the discussion a more detailed description of abuses by slave-owners and of what slaves will have to endure if the abolition takes a gradual and measured character. This would help to make the position even more convincing. Overall, the article undoubtedly made an impression on those familiar with Garrison’s ideas and views and believing in his integrity and leadership. Reference Garrison, W.L. (1831, January 1). Inaugural Editorial. The Liberator.   

Moral and Social Philosophy

Moral philosophy is focused on the habits, customs, and values of a certain individual (Wikipedia, 2007). It has the following sub-categories: meta-ethics; normative ethics; as well as, applied ethics (Wikipedia, 2007). One of the major contributors of this school of thought is Immanuel Kant who said that â€Å"deontology† holds that an act is considered to be right if it goes with the moral rule or principle (Ethical.., 2001). For example, parents will have to decide whether or not to have their children immunized. Since it is required by the law then the parents will have to allow their children to be immunized; it is the right thing to do because it goes along with the moral rule or principle (Ethical.., 2007). Social Philosophy Social philosophy is technically defined as a study which addresses dilemmas concerning social/human behaviors (Wikipedia, 2007). It covers the following areas: effects of culture, effects of science, revolution, social contract, etc (Wikipedia, 2007). Simply put, social philosophy concerns itself with moral principles as applied to problems of equality, freedom, as well as, justice (Wikipedia, 2007). One of the major contributors of social philosophy is John Locke who stated that: men are equal, free, as well as independent; thus, they possess the faculty of reason, which gives them the right to preserve their property including their life, liberty, as well as, estates (Bennagen, 2000). In addition to that, he believes that the state of nature is one that is in a state of perfect equality, freedom, liberty, and rationality but it is possible to turn into a state of war especially in cases where there exists the absence of a common judge (Bennagen, 2000). Thus, for him, entering into social contract is necessitated so as not to go through anything that is similar to the state of war (Bennagen, 2000). Last but not least, he also believes that the people have the right to resist a government that tyrannical in nature (Bennagen, 2000). Subjectivism Subjectivism is the act of making moral judgments, however, based on an individual’s emotion (Ethics.., n.d.). For example, in judging if something is â€Å"nice†, an individual has to have a positive emotions about it otherwise it should not be labeled or declared as something â€Å"nice† (Ethics.., n.d.). Advocates of subjectivism claim that since moral judgments are decided upon subjectively or basing on emotions, then individuals are fully rational during such a period (Ethics.., n.d.). The major problem with subjectivism, however, is that, since it is based on emotions, the person may all the more arrive at wrong decisions or judgments, for example, dating a nice and handsome young but married man may feel nice but that doesn’t mean it is moral to do so (Ethics.., n.d.). One kind of subjectivism is known as metaphysical subjectivism and one of the major contributors of the aforementioned school of thought is Descartes (Wikipedia, 2007). Egoism Ethical egoism or simply egoism is doing something to fulfill an individual’s own interest whether it may be good or harmful to other people (Wikipedia, 2007). Egoism does not take into consideration the well-being of others nor does it do anything to be of assistance or help to others (Wikipedia, 2007). One of the contributors of this particular school of thought is Thomas Hobbes who advocated that self-interests should be pursued and practiced so that freedom may be equal to everybody (Wikipedia, 2007). He also believes that even if there is self-interest, it is impossible that an individual may be harmed because humans are typically the same when it comes to their wants and needs (Wikipedia, 2007). Virtue Ethics Virtue Ethics is where Aristotle’s moral theory is taken into consideration (Ethical.., 2001). Here, it is said that â€Å"an act is right if it is what a virtuous agent would do in the circumstances† (Ethical.., 2001). Let’s take for instance, the case on immunization, currently, there is a dilemma with regards to having every child immunized before going to school, utilizing virtue ethics in critical thinking, parents may decide that they will allow their children to be immunized because it is not only good for their children, but it will benefit all the others as well (Ethical.., 2001). Ethical Relativism Ethical relativism is where social, personal, historical, as well as, cultural considerations are the basis of one’s judgment or decision (Wikipedia, 2007). A contributor to this school of thought named Jean-Paul Sartre in fact claims that somebody’s morals, if any, will be proven only if the person follows certain social norms (Wikipedia, 2007). Utilitarianism John Stuart Mill’s Utilitarianism is built on the concept or principles of utility, which he believes is the foundation of morals (Bennagen, 2000). It holds that actions are right in proportion as they tend to promote happiness, wrong as they tend to produce the reverse of happiness (Bennagen, 2000). Happiness, according to John Stuart Mill, is equated to pleasure and the absence of pain, while unhappiness, for him, refers to pain and the privation of pleasure (Bennagen, 2000). Categorical Imperative This rationally dictates a course of action independent of whatever goals the agent may have (Encarta, 2007). By this, Immanuel Kant also meant that the moral law is categorical or that it applies to all situations, and by imperative, he meant, it is commanding, thus making it absolutely authoritative (Gaarder, 1991). Immanuel Kant stated the Categorical Imperative in two key formulations: 1) Act as if the maxim of your action were to become through your will a general natural law (Encarta, 2007), meaning, that it should apply to all people in all societies at all times (Gaarder, 1991); and 2) Act so that you treat humanity, whether in your own person or in that of another, always as an end and never as a means only (Encarta, 2007). By this statement, he meant, we should not exploit others to our own advantage (Gaarder, 1991). References Bennagen, Pia. (2000). Social, Economic and Political Thought. Quezon City: University of the Philippines Press. Encarta. (2005). Immanuel Kant. Retrieved May 26, 2007 from http://www.encarta.com. Ethical Theories Compared. (2001). Retrieved May 26, 2007 from http://www.trinity.edu. Ethics 02 – Subjectivism. (n.d.). Retrieved May 26, 2007 from http://www.jcu.edu/philosophy/gensler/et/et-02-00.htm Gaarder, Jostein. (1991). Sophie’s World. New York: Farrar, Straus & Giroux Inc., Wikipedia. (2007). Cogito Ergo Sum. Retrieved May 26, 2007 from http://en.wikipedia.org/wiki/Cogito_Ergo_Sum Wikipedia. (2007). Egoism. Retrieved May 26, 2007 from http://en.wikipedia.org/wiki/Ethical_egoism Wikipedia. (2007). Ethical Relativism. Retrieved May 26, 2007 from http://en.wikipedia.org/wiki/Ethical_relativism Wikipedia. (2007). Moral Philosophy. Retrieved May 26, 2007 from http://en.wikipedia.org/wiki/Moral_philosophy Wikipedia. (2007). Social Philosophy. Retrieved May 26, 2007 from http://en.wikipedia.org/wiki/Social_philosophy               

The Myth of Multitasking

The Myth of Multitasking The Concept of Multitasking In the contemporary era, agitation, commotion and urgency have characterized the manner in which majority of people carry out their daily engagements. As a matter of fact, Rosen (2008) has embraced the term multitasking to describe humans’ efforts to respond to the numerous challenging demands at the same time (p.105).Advertising We will write a custom article sample on The Myth of Multitasking specifically for you for only $16.05 $11/page Learn More Initially, multitasking was used for a several years to explain the simultaneous processing capabilities of computers. The term (multitasking) was first used by office employees to depict themselves as ultra-modern, high-performing team members. As it stands now, the term is commonly used to depict human efforts to accomplish numerous tasks at the same time using up-to-date technology (Rosen, 2008, p.105; Ruff, 2002, p.10). The Negative Impact of Multitasking Rosen (2008) discu sses the negative impacts of multitasking (p.106). She presents findings of some studies that show risks associated with driving while using electronic gadgets. In the business area, concerns have emerged about the prevalence of workplace distractions due to multitasking. According to one study reported by BBC in 2005, employees distracted by phone calls and e-mail alerts experienced remarkable decline in their IQ indices. In nutshell, multitasking reduces productivity of employees. It has also been estimated that the US economy loses over $600 billion yearly due to multitasking (Rosen, 2008, p.106). Multitasking also compromises the ability of children to learn in a normal way. Learning the art of paying attention to key issues/or objects is one strategy to deal with multitasking (Rosen, 2008, p.109). Multitasking Culture and Workplace Distraction A number of studies have been carried out to assess the negative impact of multitasking (i.e. information overload) in business environm ent. It is worthy to note that employee productivity is directly related to the number of tasks performed simultaneously. As the number of tasks (i.e. information processing) rises, the decision-making ability of an employee decreases. This may result in confusion and workplace distractions as the ability of an employee to set priorities is severely compromised (Ruff, 2002, p.1). Therefore, the assertion by Rosen (2008) that multitasking culture has led to workplace distractions and declining productivity is valid (p.106). Multitasking also hampers learning and problem solving skills of employees. For example, employees at Bernholz in Canada were required to enhance their decision-making rate by 1900% following the introduction of computers. As a result, the ability of employees to solve new problems imaginatively declined by 29% in the first hour, 78% in the second hour and kept on decreasing subsequently (Ruff, 2002, p.4).Advertising Looking for article on business econom ics? Let's see if we can help you! Get your first paper with 15% OFF Learn More There is no doubt that multitasking also augments the stress level of employees at workplace. Stress has a negative impact on the health of employees and can cause heart ailment. Ruff (2002) cites the findings of one study which showed that over 24% of employees experience elevated stress as a result of the number of different tasks they are required to handle at their workplaces (p.4). In the same study, 36% of managers cited information overload at workplace as the main cause of poor health. What’s more, 67% of those managers reported that multitasking had a negative impact on their productivity (Ruff, 2002, p.4). In a similar research carried out in Singapore with 1,313 junior, middle and senior business managers, 72% reported that they required massive volume of information to be productive in their job. Nonetheless, the participant also stated that extreme multitasking was res ponsible for the following: 32% reported they were experiencing poor health; 65% were not satisfied with their job due to tension with their co-workers; and 61% stated that personal and social relationships were compromised (Ruff, 2002, p.5). Other negative impacts of multitasking reported by the participants included: poor concentration at workplace; diminished productivity; and persistent hostility leading to a chronic state of bad temper (Ruff, 2002, p.5). In spite of the inherent risks outlined above, multitasking is gaining prominence in the business arena at an alarming rate (Puthumana, n.d., par 1). In light of stiff competition in the market, most business organizations have adopted new strategies to maximize productivity using limited resources. As a result, the need to hire and retain workers with multitasking skills (especially generation Y employees) cannot be overemphasized. Majority of business organization have adopted multitasking as a strategy to augment productivit y at workplace and achieve the objectives of the company. Thus, in an attempt to evade retrenchment, cut down on staff hiring and increase productivity at the same time, majority of business organizations are searching for a multi-skilled workforce to achieve organizational goals (Sonnet Hood, 2008, p.60). References Puthumana, A.K. (n.d.). Multitasking: Giving an edge over others. Retrieved from https://www.deccanherald.com/Advertising We will write a custom article sample on The Myth of Multitasking specifically for you for only $16.05 $11/page Learn More Rosen, C. (2008). The Myth of Multitasking. A Journal of Technology Society, 105 110. Ruff, J. (2002). Information Overload: Causes, symptoms and Solutions. Web. Sonnet, D., Hood, A. (2008). Generation Y as hospitality employees: Framing a research agenda. Journal of Hospitality and Tourism Management, 15, 59-68.

Blue Ocean Strategy

Blue ocean strategy is a book of business strategy by W. Chan Kim and Renà ©e Mauborgne. The blue ocean strategy explains how to move your business into new markets with less competition and greater profitability. The book is basically divided into three main parts. The first part covers some important concepts of blue ocean strategy such as value innovation, differentiation and low cost and key analytical tools and frameworks used in this strategy. The second part explains the four steps of blue ocean strategy formulation. The main idea behind this book is to present an organized framework for identifying and implementing out of the box and never been thought before blue ocean strategies. If one is capable of thinking out of the box, something other than a traditional strategy then it will enable us in formulating a blue ocean. The basic idea of blue ocean strategy is to reconstruct market boundaries to break from the competition and create blue oceans. The main idea behind consisted of two parts: first was to discover whether systematic patterns existed in reconstructing market boundaries and secondly whether r not these applied to all kinds of businesses and industry sectors. The researchers found six basic approaches also called six paths framework for reconstructing market boundaries. These six approaches challenge the traditional six assumptions involved in formulating strategies which lead to creating red oceans. They proceed by emphasizing on the fact that the companies should break out of these boundaries which they define by themselves on how to compete. Path One: Look across alternative industries The first path for a company is not only to compete with firms in its own industry but it should also consider the firms in alternative industries offering such products and services which have different functions and forms but serve the same purpose. One such example is that of Net Jets which came up with the idea of fractional jet ownership. Net Jets created a multi billion dollar Blue Ocean of private jets and commercial travel which offered low variable and fixed costs as compared to commercial airline travelling and thus it created a entirely new market and was the only  survivor and market leader of all the 57 new entrants. Similar example is that of NTT DoCoMo which broke out of Red Ocean of intense competition by breaking the tradeoff between the alternatives. Path Two: Look across different strategic groups within industries The second path given by Blue Ocean is to get out of the competition by looking across different strategic groups. In this context the different companies in an industry working on a similar strategy fall under one strategic group and others in different strategic groups. And in this highly intense and competitive market the key to creating a Blue Ocean across different strategic groups is to break out of these by creating a better understanding of the factors that determine customers’ decision to trade up or down from one group to another. A very good example given here is that of Curves which is a women fitness company, broke out of the completion by building on the advantages of both the traditional health clubs and the home exercise programs. Other examples are that of Ralph Lauren, Toyota Lexus, Sony Walkman and Champion Enterprises which created Blue Oceans by breaking out of their strategic groups by offering the advantages of both the strategic groups of their industries that resulted in their success. Path Three: Look across Chain of Buyers In most of the industries it has been a trend to target only a single type of buyer. However there is a chain of buyers which includes the purchasers, the actual users and some times also the influencers. Each of these three groups of buyers may seem similar to the seller but actually they are different as they provide different value. Conventionally different industries focus only on a single customer segment and think that they are the only possible target customers, however it is a wrong approach and they need to think out of the box which can lead to creating new Blue Oceans. Novo Nordisk a Danish insulin producing company created a Blue Ocean in the insulin industry. Previously Nordisk like all other pharmaceuticals focused only on doctors which are the influencers. But Novo Nordisk came up with the idea of Novo Pen which was easy to use and was targeted directly at the end users that is the diabetes patients. This helped them in creating a blue ocean and continuous improvement and advancement in their offering resulted in  maintaining their Blue Ocean success. Path Four: Look across complementary product and service offerings This path explains that the importance of complementary products and services should never be overlooked as the untapped value is often hidden in them. Providing the facilities of baby sitting and car parking are complementary to movie theatres. NABI made use of the fiberglass instead of steel body buses and had a huge impact on lowering the maintenance and other costs and created a Blue Ocean in the bus industry. Philips created the kettle with a mouth filter and Barns and Noble came up with knowledgeable staff in their lounging were such complementary products and service which were revolutionary. Path Five: Look across functional or emotional appeal to buyers There are different types of appealing strategies that are adopted by companies to appeal the customers. Some of these are functional while others are emotional. The different examples discussed in this case are the Cemex (Mexican Cement Company) and QB house (Japanese Barber shop) which created Blue Oceans by appealing their customers through different functional and emotional offerings. Path Six: Look across time This path illustrates that how important it is to have foresight and keep in mind the changes that are to take place with passage of time. This can be done by looking across the time in terms of the value a market delivers today to the value it may deliver tomorrow. Apple capitalized on the changing trend in the music industry and came up with ITunes music store for its IPod which also helped it in stopping illegal selling of music and creating a Blue Ocean. Cisco Systems also looked ahead of time and accounted for the growing demand of high speed data exchange with its routers, switches and other networking devices. 2. Focus on the Big Picture, Not the Numbers Traditionally what most of the strategies lack is that they don’t think out of the box and thus lack the view of the big picture and thus they key is to create a strategy canvas to arrive at a Blue Ocean. Drawing Your Strategy Canvas Drawing a strategy canvas has never been an easy to do job. It involves  identifying the key factors of competition which can be done by assessing that to what extent your company and its competitors offer the most competing factors and what are the actions that are being taken by you and your competitors. This process after the implementation of six step model involves steps in visualizing strategy which are as follows: Step One: Visual Awakening The process of visual awakening is very important to change the mind set of such people especially the executives who are resistant to change and like the status quo. However this problem can be overcome by asking such people to draw the value curve of their company’s strategy which will trigger the need for change in their minds and thus they will be inclined towards change and will come up with new and different strategies. Step Two: Visual Exploration The wakeup call was just the first step. The next step is to send team it to field, putting managers face to face with customers and experiencing by themselves what problems they have with their products and services and what are their perceptions. This task should not be outsourced as it is very important to see these things by your self rather than letting others do the work of your eyes. They should observe their customers (existing, lost and new ones) as well the customers of their competitors and then come back and analyze their strategies. Step Three: Visual Strategy fair In the third step of visualizing strategy the teams are asked to draw six new curves of strategy and create a compelling tagline which can emphasize the strategy in a better way. After that the teams are asked to present them and on the basis of feedback and discussion the new curves for strategy are formulated. Step Four: Visual Communication The last step is to communicate the newly formulated future strategy to employees in an easy and understandable manner. This can be done by distributing one pager showing old and the new strategies to the employees and then can be discussed with every one. 3. Reach beyond Existing Demand The third principle for creating Blue Ocean is to reach beyond the existing demand. This to increase the demand for a new offering and two strategies are followed by companies to achieve this goal. One is to focus on existing markets and customers and the other is to target finer markets or customer segments to accommodate buyer differences. Another important concept explained here is to maximize the size of Blue Ocean, which says that once the Blue Ocean has been created the next step is to maximize its size. For this purpose companies instead of focusing on their customers try to focus on the non-customers by taking the reverse approach which allows the companies to unlock mass of customers and demand which did not exist before. Callaway Golf is one such company which created demand for its offering by focusing on its non-customers. The Three Tiers of Non-Customers According to Blue Ocean strategy there are three different tiers of non-customers that can be converted in to customers which are as follows: i. The first tier of non-customers is closest to market sitting on its edge waiting to jump ship and shift to another industry as soon as the opportunity knocks. ii. The second tier is of customers who refuse to use you offerings. These are buyers who have used your industry offerings just as an option to fulfill their needs but have often voted against them. iii. The third tier is of non-customers who are farthest from your market and have never thought or considered of using you industry offerings as an option and can only be attracted by focusing on commonalities. 4. Get the Strategic Sequence Right The fourth principle of formulating the Blue Ocean strategy is to get the strategic sequence right. This principle focuses on building robust business models to ensure healthy profits based on Blue Ocean strategy.

Final term paper Example | Topics and Well Written Essays - 4000 words

Final - Term Paper Example hosen from the provided context is the ‘Part 112 - Nondiscrimination in Federally Assisted Programs of SBA-Effectuation of Title VI of the Civil Rights Act Of 1964’. This law forms a part of the ‘Civil Rights Act of 1964’ and ensures that none of the individuals employed under any sort of ‘federal financial assistance processes’ within ‘small business process’ are subjected to discrimination based upon race, colour, sex or place of origin (GPOs Federal Digital System, n.d.). As a result, the discussion will majorly focus on evaluating every specific aspects of this chosen law along with the techniques through which the business entities within the domestic markets of the US can utilize this law as a form of competitive advantage. In addition, the discussion will encompass the illustration of suitable case examples where evidence regarding implementation of this law has been found. The ‘Part 112 - Nondiscrimination in Federally Assisted Programs of SBA-Effectuation of Title VI of the Civil Rights Act of 1964’ forms a part of the ‘Civil Rights Act Of 1964’. The law entitles the equalized distribution of federal or state governance funding or loan provision to all sorts of small scale or self-proprietorship business initiatives by taking consideration of the necessary financial and business related aspects such as applicants as well as recipients of a loan. Specific preference is provided to such business entities that projects involvement in terms of serving the society and surrounding communities. The specific discrimination prohibition aspects that are supported by this law have been provided as under in a summarized manner. The Act encompasses every possible dimension of business processes that are entitled to provide equal employment opportunities to the business participants without projecting any sort of discrimination associated with racial or gender parity (LegalZone, 2013). However, the ‘Part 112 - Nondiscrimination in Federally